Microsoft offers Bing to Facebook
Apparently, Microsoft offered to sell Bing to Facebook. Zuckerburg declined. I’ve heard rumors that Facebook is working on a search engine, this certainly would jump start that effort. However, it’s also loosing a lot of money right now ($2.5billion a year).
This could be an interesting way for Facebook to screw over Yahoo for their patent lawsuit, with Bing handling Yahoo’s search. It’s popular to believe these days that search (ie. Google) is in trouble as social media sites like Facebook develop profiles of their users that will be more useful to marketers and thus advertising dollars will move from search to social. I’m not sure I really see that. Sure, Facebook has an idea of what I like, what I’m doing, and who my friends are. However, Google knows exactly what I’m looking for, when I’m looking for it. I literally tell Google what I’m looking for when I type in a search query. There’s a huge value in that, and I don’t see that going away anytime soon.